Digital Distribution Report:
The Performance of Documentaries on Digital Services in Canada

DOC’s Digital Distribution Report establishes benchmarks for the performance of Canadian documentaries on broadcaster portals, charts how Canadian documentaries perform on iTunes and tracks the number of views worldwide on the NFB website and apps.

Digital Distribution Report (2011)

Abstract

The Digital Distribution Report is an environmental scan of Canada’s documentary digital distribution services. It provides statistics regarding the performance of films on some of Canada’s most popular documentary platforms, outlines the realities of digital distribution for Canadian documentaries, and explains the implications of advancements in digital content for Canadian documentaries. It also demonstrates both the potential for larger digital audiences and the need to develop benchmarks and a persuasive business case for the digital distribution of Canadian documentaries.